“We’ve learned a lot over the years about hiring, developing and managing creative people around the world. We also     believe in how the company culture, environment and the quality of ideas are intertwined”

What makes organizations more creatively competitive? In today’s fast-changing world, helping leaders and companies evolve and grow through human-centered design.

The services we offer

We create winning results through design thinking.

Consumer Research

Product strategy

Product Innovation


Design Integration Services

Concept generation



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We don’t do lip-service to consumer focus but dig deeper into their psyche to understand their unarticulated needs and generate insights. Our designer don’t touch the metaphoric pencil to paper until they have gained enough understanding of the consumer/customer and their desires.

For us the product can be a physical object, a service or a system, but the process behind the solution remains robust and extensive, which leads to a winning strategy for market success.

We focus on three types of consumer needs – Un-met, Un-articulated and Emerging – of the consumer, thereby uncovering insights that lead to sustainable innovation and product roadmaps.

We believe design is not a stand-alone function but a significant contributor for business success in concert with multi-functional partners. We use a unifying strategy and a message which brings the functions together to produce the most harmonious design outcomes and long term benefits.

The process behind our concepts will be fully transparent and reviewable at every stage, making it easier for decision makers and strategist to make a call with confidence. The concepts are delivered in a contextually appropriate form including high quality digital and physical simulations as needed.

We are internationally known experts and available to organize one day to one week workshops which serve the level setting and a common understanding of the design thinking, doing and winning process.

Innovation Process

How we develop business innovation strategy and create game-changing products

All design thinking activities are handled by a cohesive team, consisting of experienced, multidisciplinary specialists.

Deep consumer understanding is the backdrop.

We believe the most innovative designs result from deep consumer research understanding. 

We adopt time-tested design processes, such as the Double Diamond and the Stanford model, modified to suit the emerging business context. We incorporate the 101 Design Methods by our methodology advisor Prof Vijay Kumar of Institute of Design at IIT Chicago while deciding on the element of our consumer research plan.

The Double Diamond Process

We use the double diamond process for delivering the design solutions going through its phases:


The core team engages in an elaborate process to uncover and discover opportunities lurking in the business context even before starting the consumer research work. 

This includes extensive exploration into the lifestyle and technological trends surrounding the target business core.

Our Amazing Partners