DESIGN FOR WINNING

We deliver competitive advantage through design-thinking

DESIGN THINKING - DESIGN DOING - DESIGN WINNING

WHY

Design for Winning exists to help businesses discover and leverage the value of design in developing existing markets and generating new market opportunities. We believe good design is good business.
We also believe that a good design process puts the focus on the consumer and helps identify unmet, unarticulated and emerging needs to offer products and services which guarantee success.

WHAT

We provide the tools, services, and training needed to help corporations put the focus on the consumer and help generate design solutions for sustainable market wins.
We offer high-level strategic advice to the business leadership on opportunities for design
integration and ways to incorporate in the corporate culture.
We also have the resources to offer to support the corporations in the design integration
process either through external support on an as-needed basis or full-service delivery.

HOW

We have an established design process based on consumer focus and business context with
option to use many methods along the way.
We look at the emerging trends and lifestyle evolutions while interpreting consumer insights into design solutions for sustainable business results.
The process includes milestones and tollgates to help ensure the viability/validity of the insights and solutions along the way and to enable the decision-making process.

About Us